According to E-BRANDING = 

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So I decided that, after an overpriced marketing education and some work experience in the Internet Marketing realm, I should be capable of contributing somehow to the WWW. (world wide wait) knowledge base.

I have also to confess that this serves an answer to all my friends that repetitively ask me: "What does an e-branding consultant does?"

So here it goes:
E-Branding: The marketing practice of creating a name, symbol, design and or consumer experience ONLINE that not only differentiates but also illustrates the product/service's image and identity.
Easier said than done!

A few years ago, e-branding marketing programs revolved around building a brand's website that served as another touch-point for consumers to know more about a specific product/service.

However, with the never ending wave of innovative electronic off-springs such as Facebook, Myspace, Twitter, Technorati, Reddit, Youtube, Yahoo answers, iPhone Applications, etc., etc., the new thing to do is to build a 360 degree approach to your online presence.

So in a nutshell:

If your business can't affort an e-branding strategist make sure that your brand is at least present on Youtube, Facebook, Twitter and Myspace and collect as many e-mails addresses as possible!