Despite the slowdown in Brazil’s economy, many economists remain optimistic about the growth of e-commerce in the country.  A growing middle class coupled with a growing Internet penetration allows for the opportunity for e-commerce expansion. 

 As we approach the 2014 World Cup in Brazil, the local B2C e-commerce industry may see double-digit increase in 2014.  E-Marketer predicts that retail e-commerce sales would lead this double-digit growing industry throughout 2014.

Another factor that will contribute to the e-commerce expansion are the new governmental regulations focusing on online privacy, which will increase the comfort level of Brazilian Internet shoppers.

On-line tourism sales have also played an important role in the growth of Brazilian e-commerce.  According to e-Marketer, this segment represented close to 1/3 of the country’s total e-commerce sales in 2012.

Although, the expanding middle class plays a big role in the growth of the Brazilian e-commerce industry, the majority of the sales will continue to be generated by the upper class segment as they have more disposable income and are more Internet savvy.  

Nevertheless, the current market still offers several opportunities for proven foreign e-commerce models to be replicated in Brazil and leverage the love Brazilians have for shopping on-line.

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